Our history

More than 20 years of experience guarantee as a leaders in the plush toy industry. We manufacture licensed product, with a portfolio that includes more than 30 properties, and special developments for customers who want to have our experience, product quality and agillity on developments.

From 2006 we belong to group, leading the leisure category. Our portfolio is a balanced mix of classic licenses, film and entertainment, which are yearly renewed  looking for the latest trends, to continue offering our customers the perfect toy.

We also have different collections specially developed for the leisure market, small businesses and promotional items.



On 1990 the company is founded


Play by Play acquires Warner Bros Looney Tunes license for USA, EMEA and LATAM.

The Pokemon Fever

PBP contributes to Pokemon avalanche on all the world, with a complete and variate plush collection

Ice Age arrives

Parallel to the release of the first part of the saga, we developed our first full collection of Ice Age Plush

We are Famosa

Famosa acquires Feber and Play by Play toys companies within its strategic plan based on international expansion and industry consolidation.

Fox awards us

Fox gives the International Play by Play Homey Awards in recognition of their excellent work this year in the Ice Age development

Redesigning our image

We redesigned our corporate image.  New Era!

New headquarters

We continue growing, so we opted to move to new headquarters, integrating our offices, showroom and our logistics and warehouse department  in the same location

Disney and Furby arrive

Disney properties will be present on leissure channel for the first time in Spain and Portugal.!! We especially mark the movie Monster University as the "premiere" of summer 2013. Invasion Furby with the relaunch of Hasbro Toy

Play By Play over the world

Play by Play has an international presence in over 50 countries, including all continents.

The trust of our customers, based on a solid and effective work over the years, the quality of our developments and the commercial management have enabled and strengthened a growing trend.


Contact · Privacy Policy · Legal policy

© Play by Play 2015


+34 961 668 522 | fax: +34 966 544 686

P.I. El Oliveral. Ctra. Nacional III, parcela 13. 46.394 Riba-Roja del Turia. Valencia - Spain